Proposal Model for Public Relations Reality at Urban Youth Centers in Dakahlia Governorate

Document Type : Original Article

Abstract

This research aims to develop A Proposal Model for public relations reality at urban youth centers in Dakahlia Governorate, the researcher used the descriptive method on a sample of (79) individual at Board of Directors and used a questionnaire as a tool for data collection. The most important results as follows: 1) Opinions' levels of research sample in the concept of public relations are generally good, that resembles in that public relations concept at research sample is the process of creating mutual trust in communication process between the institution and public. 2) Opinions' levels of research sample in public relations goals are generally good, where the most important goals of public relations resembles in documenting and strengthening the relationship between the institution and other institutions. 3) Opinions' levels of research sample in public relations activities are generally good, where research sample are keen to organize seminars continuously to increase awareness in all areas. 4) Opinions' levels of research sample in public relations management capabilities are generally good, that resembles in the availability of workers' numbers at public relations department in appropriate way as human capabilities, beside weakness in using modern equipment as material capabilities in urban youth centers. 5) Opinions' levels of research sample in evaluation methods for public relations is generally very good, and that senior management in youth centers work on evaluating Public Relations Department.

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