The Reality of Marketing the Services of School Sports activities in Dakahlia Governorate

Research aims to: identify the reality of marketing services sports activities at schools of Dakahlia Governorate to identify the difficulties facing the implementation of sports service projects of the Ministerial decision and find solutions to address them, and the researchers used the descriptive approach, interviews and personal form questionnaire as instruments to collect data on a sample consisting of (190 per person) of the relevant ministerial decision. The most important results were the following: lack for advertising in a different forms and clear ways for students and school personnel about sports service projects, in addition to the non-existence of a central sports projects or annual patrol of the General Administration of the productive school. Also, there is no coordination between (productive school administration) which specializes at the application of marketing concept for the Ministry and among those who work at Physical Education and the community. 3. No discovery and marketing of any distinct students at Sports activity for any Clubs to non-existence of a central sports projects: (periodic or annual) for the General Administration of the productive school.