The reality of consumer behavior through the new media among fans of football clubs(Edited)

Document Type : Original Article

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Physical education mansoura university

Abstract

Abstract
The reality of consumer behavior through the new media among soccer club fans
The research aims to identify the reality of consumer behavior through the new media among fans of football clubs. The researchers used the descriptive approach, and the researchers chose the sample randomly from among football fans. The basic research sample consisted of 1108 individuals, 680 males and 428 females & The researchers collected the data for the research using the electronic questionnaire on Google Form & The researchers concluded that the most used devices to enter the new media are smart phones, Facebook is the most used to follow football, the new media is distinguished from the traditional media by the speed of spreading, the new media teaches me enough information about football & The researchers recommend a variety of new media used through applications on smart devices, facilitating purchases through the Internet by giving more confidence to consumers.

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