Customer satisfaction as an indicator for achieving competitive advantage according to 7P's theory In the sports clubs of the Arab Republic of Egypt

The current research aims to identify the extent of customer satisfaction according to the ‎theory 7P's as an indicator to achieve competitive advantage in private clubs. Axes to identify ‎customer satisfaction with (sports product - product pricing - product distribution - product ‎promotion - workers - operations and plans - physical evidence). The basic sample consisted of ‎‎(270 individuals) from (members of club boards - general managers of sports clubs - managers of ‎sports activities In clubs - marketing managers in sports clubs - members of the general assembly ‎in clubs), the researcher chose the research sample in a random way from the research community, ‎and the exploratory sample consisted of (36 individuals), and the most important results were that ‎there is no continuous follow-up to market trends and benefit from them in providing various ‎activities in the club, The quality of sports, social and recreational activities in the club is not ‎acceptable to members, and the club’s website is not used as an application on telephone devices, a ‎The price of added services within the club is not suitable for members, club signs and directions ‎that show the way to the club are clear and specific, easy access to the club from the place of ‎residence or work, there is no documentation of all activities and events within the club, there are ‎no clear mechanisms to promote services and products within the club, subscription prices Sports ‎activities are not suitable for the capabilities of the club members