The Role of Information Systems in Making Sporting Clubs' Marketing decisions at Dakahlia Governorate

Document Type : Original Article

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Abstract

The aim of this research is to identify the role of information systems in marketing decision making in sports clubs. The research was conducted on a sample of (50), and a basic sample of (147), from the field of departments, managers and managers of the departments. The research tools included a copy of the preliminary data of the sample and a questionnaire to decide the marketing decision of sports clubs. The main results of the study are that there is a correlation between you and you at 0.01 level between information systems and marketing decision making.

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